Max Shepel.

Max Shepel — Product & UX/UI designer, Moscow

Serious products,
with a little .

Product designer with a fine-art degree. I work on serious things — trading platforms, fintech apps — and look for the spot where a character, a quest or a leaderboard makes them easier to start and worth coming back to.

Selected workGet in touch

Open to work

Max Shepel · Study 01, 2026Wet paint on paper, interactiveDrag to paint

Selected work

5 projects
Nine Circles
Nine Circles2026

Roguelite autobattler · personal project

GameWebPersonal
Finam Collab Mini App
Finam Collab Mini App2025

Telegram mini-app · TradeID conference

ProductUX/UITelegramMobile
Finam Collab
Finam Collab2026

Algo-trading competitions platform · Finam

PlatformWebUX/UIProduct
Finam X Mini App
Finam X Mini App2026

Fintech mini-app · Moscow Trading Week

ProductUX/UIMobileFintech
Bug Bounty
Bug Bounty2026

Gamified bug-reporting program · Finam X

ProductUX/UIGamificationWeb

About

CV · 2026
Portrait of Maxim Shepel

Maxim Shepel

Product Designer · UX/UI · BA (Hons) Fine Art

I came to product design from painting: a BA (Hons) in Fine Art, then UX/UI at the British Higher School of Art & Design, then fintech. The degree left me with an eye for composition and a habit of asking what a screen is actually about before drawing it.

The other constant is games. They have been part of my life for as long as I can remember, and it shows in the work — onboarding as a choice of character, features as quests, results as a leaderboard. Used sparingly, where a serious product gets easier to start and worth coming back to.

This site has one too: the painting you made upstairs is waiting to be hung in a gallery at night.

The game hangs whatever you paint upstairs
Based in
Moscow, Russia
Telegram
@Fieldmayer
Download CV

Experience

  • Product DesignerSep 2025 — Present
    Finam

    UX/UI solutions and product concepts for fintech products — user flows, onboarding and engagement mechanics for complex services.

  • UX/UI Designer — Product ProjectsNov 2023 — Jul 2024
    British Higher School of Art & Design

    Project-based work for Sber Devices, Wildberries Delivery and Pomoshch: research, CJM, concept generation, testing and interface design.

  • Freelance Designer / UX Research2018 — 2020
    Selected clients

    Interface updates, Tilda/Wix sites and UX research, including in-depth interviews for Alfa-Bank persona models.

  • Actor2020 — 2023
    Theatre DOC · short film & ad projects

    Performance, communication and storytelling practice.

Skills

Product DesignUX/UI DesignInteraction DesignPrototypingUser FlowsDesign SystemsUser InterviewsUsability TestingCustomer Journey MappingBenchmarkingFigmaMiroAdobe CCAI-assisted workflows

Education

  • BA (Hons) Fine ArtUniversity of Hertfordshire / BHSAD2016 — 2019
  • UX/UI DesignBritish Higher School of Art & Design2023 — 2024
  • Film ActingMoscow Film School2020 — 2022

Languages

  • Russian — Native
  • English — Upper-Intermediate (IELTS 6.0)